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9 Keys to an Effective Logo
By :
Erin Ferree
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include...
Types of Logos: Text, Symbol and Combination Logos
By :
Erin Ferree
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.
Font Basics for Branding Your Small Business
By :
Erin Ferree
You've designed your logo. Now you need to create some great marketing pieces to promote your business. But what pieces to create? There are so many options available that it can be difficult to decide which pieces will be the strongest and best way to publicize your business. No matter what that business is, we recommend these pieces as a first step toward marketing it.
The Layers of Your Brand
By :
Erin Ferree
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer.
Package Yourself to Shine
By : Sue Currie
Corporations know the power of packaging a product so the brand has appeal to the consumer. Often in business the package is the person. What does your personal brand look like? What message does your image send?
Brand your Business for Maximum Profits
By : Brent Crouch
The term "branding" is very popular in the business marketing world. Branding refers to creating an image for a company or product. For example, when you think of Nike™, what do you think of? Probably a the phrase "Just Do It". That's exactly what the company that makes Nike™ wants you to think of and they've spent millions to ensure you do just that. Welcome to the world of branding.
Business Card Basics
By :
Erin Ferree
Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance.
What Makes a Good Logo?
By :
Sharon Housley
Logos are the building blocks of a company or product identity. Be sure to take the time to find a logo that reflects the values that you, as a business owner, want associated with your business. Find a logo that is more than just a graphic.
Choose Colours to Shine
By : Sue Currie
Choose the right colours to wear to help reinforce your personal brand and let your true personality shine through.
Corporate Branding Can Be A Great Thing
By :
John Reed
Branding is a very effective means of selling more products and getting more out of your marketing dollar. Making your simple graphic or logo say much more to consumers is possible and you don't have to pay a lot of money to achieve that level of communication.
Corporate Branding With A Poor Man's Budget
By :
John Reed
Branding is a very effective means of selling more products and getting more out of your advertising dollar. Making your simple graphic or logo mean much more to consumers is possible and you don't have to pay a lot of money to achieve that level of communication.
Is Your Business Card Useless or Is It Client Attractive?
By :
Fabienne Fredrickson
This article will show you how to make one of the most common business “tools” a Client Attractive one: the business card. You can have one that gets clients to call YOU or one that goes into the “circular file” once they get home. Which do you want? Read on to find out how to turn your business card into a serious marketing tool that gets you clients and ramps up your referrals on its own.
No Logo?: Launching a Business Without a Logo Can Sabotage You
By :
Erin Ferree
The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult.
15 Reasons Small Businesses Need a Brand Identity System
By :
Erin Ferree
Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue, because they convey the following impressions...
Three Brand Identity Myths That Will Bring Your Business Down
By :
Erin Ferree
"Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Many business owners have misconceptions about brand identities that can damage their businesses.
Invest in your brand...not price promotions!
By : Nathan Ruby
The Harvard Business review recently pubished an article on the importance of investing in your brand idenity versus focusing on discount strategies. Does the same insight hold true for retail thrift stores?
Establish Your Own Brand!
By : Marion Chamberlain
Quickly - ask yourself: What brand are you? You must have a brand identity different from the rest because just as you can’t sell a homogeneous product line to a customer, you can’t sell yourself as a strong brand to your friends, family and colleagues, if you haven’t developed a unique selling proposition (USP) around your brand.
The Power of Personal PR
By : Sue Currie
Personal public relations plays big part in business success. People want to do business with people they like, so it is those "personal" relations that are just as important as traditional media PR.
What's in a Name?
By : Sue Currie
You need to think how you are going to present your business right from the start. What name will work? Are the business images saying what they need to? Is your brand communication clear?
How to Promote Your Online Presence
By : Sue Currie
Most of us are aware of the many benefits to having an internet presence. These days a website is an essential element of your public relations and marketing mix. Particularly for small businesses, it establishes you as a leader in your area of expertise and provides you with a competitive advantage. But you need to promote it.
Brand Yourself For Online Profit
By : Royleena Nicholas
It's amazing, just how many people online are looking for ways to earn a comfortable living from their home base. However, the sad truth is that over 95% of home business marketers never make a profit online and-or rarely break even! "Branding" your name online, should be the number one priority of any online business promoter, because a good online reputation is worth it's weight in gold.
Promotional Products: Custom Logo Mats – The Insiders Guide
By : Russell Webb
As most business owners will agree, logo mats create another great opportunity to market their unique brand-name. The mat industry has heeded the call by addressing every possible need. Save time by reviewing this summary of what's hot and what's not.
Exquisite Logo Rugs – 5 Unique Marketing Applications
By : Russell Webb
There are times when you need a little extra punch. Brand identity is integral to any marketing strategy. A classy looking rug with your logo is another opportunity to create a valuable first impression of your brand name. Here are the top 5 applications.
Top 10 Tips to PR Success
By : Sue Currie
Publicity is a very effective method of creating awareness of you, your product or service. Read how you can can get your message out through "word of mouth" promotion.
A Logo Without Your Name... Can Be A Big Branding Pain!
By :
Erin Ferree
Why a small business shouldn't design a logo that's only a symbol (like Nike's swoosh).
Define Your Difference To Stand Out and Make Your Business Shine
By :
Erin Ferree
Thoughtfully defining your business—and your differentiation—will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials.
Focus Your Definition
By :
Erin Ferree
You have so much important information that soon all of your marketing materials are crammed full of text and information. Most small business owners have this problem. They are so excited about their business and everything they can do for their clients. They make the mistake of putting it all into their marketing materials.
Pick A Card
By : maxine greco
This article describes the way to carry business cards to insure that they remain in nice condition and that you leave a good impression.
Marketing Tips
By :
Erin Ferree
General graphic design and marketing tips for small businesses
Shine Through Your Personal Brand
By : Sue Currie
If we want our business or ourselves to succeed, we need to be in personal alignment with what our company represents. Not everyone loves their job "' but boy does it help if our personal aims, vision and values are in alignment with what that organisation represents.
The 9 Advantages to Using a Visual Vocabulary in Brand Identity Design
By :
Erin Ferree
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.
Attract More Clients With A Brand Identity
By :
Erin Ferree
How A Logo Impacts The Know-Like-Trust Factor
Logo Files: Versions of your logo that you should own
By :
Erin Ferree
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).
Build Brand, Buzz and Business through the Power of the Press
By : Sue Currie
Learn how to use the power of the press to build awareness and create some buzz for your business.
Brand You to Stand Out and Shine
By : Sue Currie
Your personal brand needs to stand out and shine. It's not just your logo that represents your company...so do you! Read how to define your personal brand and image.
What's the Measure of One Word?
By : John Jantsch
Can you or your customers define your brand with one word?
Logo Design, Web Banner Design & Graphic Design Considerations
By : Hemant Chokshi
Every page must be eye-catching, while having a theme and feel that will compliment your business and be appealing to the kind of persons who will most likely be potential customers for your business. When you have a graphic design that compliments your business, ties into your logo, and is part of a website that is easy to navigate, you will find an increase in sales, and greater success as a business.
Don't Miss the Opportunity to Brand Manuals
By : Jo Ann LeQuang
Many companies rush into branding assuming it is an exercise for promotional literature, advertising, and invitations. It may be far more important to your business to brand your packaging and technical literature for the simple reason that it is the zone where your company connects most directly with your customer.
Color Part 1: Accuracy
By :
Erin Ferree
Color is one of the most difficult parts of a design to show accurately to a client. Color perception can be affected by many factors, including:
9 Keys to Building a Stand-Out Brand Identity
By :
Erin Ferree
Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.
Splitting a Brand Design Project Between Two Design Firms
By :
Erin Ferree
Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a project is split among different design firms, often those firms don't have a similar style, and you can wind up with print collateral, for example, that looks dramatically different from your website.
Four Brand Identity Myths That Will Hurt A Small Business
By :
Erin Ferree
Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses.
Choosing the Right Color Palette For Your Brand Identity
By :
Erin Ferree
Color is a highly personal experience—everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to your potential clients.
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