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Is Your Alternative Therapy Practice Struggling For Clients?
By : Graham Rowan
How complementary therapists and alternative medicine practitioners can take action now to start winning new clients.
Low Turnover Rates Make a Medical Practice Perfect
By : John Burke
It's been my experience that while a satisfactory paycheck is vital, it's not the only way to keep office morale high.
Medical Billing Services: What To Look For
By : John Burke
Many people have been promised things that were never delivered when dealing with medical billing services. What I can offer is a few tips when looking for a billing service.
What to Do When a Patient Goes Ballistic
By : John Burke
The ball does get dropped in a busy practice from time to time. I know those things are important to the person-in-question, but it's nothing compared to, say, a wrong prescription.
Do Your Patients Have Bragging Rights?
By : Kelly Robbins
Do your clients brag about you? Do you give them a reason to? In this article we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging rights!
The power of positive thinking and feeling
By : Kelly Robbins
This article analyzes the power of positive thought. You may be a positive force on the outside, but what is going on inside your head? How is it affecting the results you strive to achieve?
What Medical Advertisers Must Think About Before Their Next Ad
By : Jo Ann LeQuang
Medical advertising is highly regulated advertising aimed at an expert audience of avid readers extremely interested in your product or service. Using the same consumer advertising strategies you would use to sell soap or sneakers does not work. They need information. In short, most of what advertising "experts" will tell you is wrong: give them a lot of copy (not a little) and stress features (not benefits). This articles tells you why.
Health Care – Who Really Cares?
By : Simon Evans
What's the real difference between the health care industry and the sickness industry? Is it really in the interest of our current system to improve health?
The Customer-Centered Brochure
By : Jo Ann LeQuang
Medical companies and hospitals spend a lot of time and money creating brochures, but often they miss the mark. It's not that they're not good--they just are written at the customer instead of to the customer. Good news: it's not hard to fix the writing.
Does your hospital have a brand?
By : Kelly Robbins
Differentiating your hospital from your competitor’s can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do.
10 cheap ways to create awareness for your healthcare facility
By : Kelly Robbins
Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don’t cost an arm and a leg.
Creating value for patients
By : Kelly Robbins
Adding value is not one of those management buzz words we use loosely but don’t really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it — or pay very little, compared with its value to the customer.
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