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  • Would You Buy From You?  By : Daniel Sitter
    We usually have just one opportunity to establish ourselves with a new contact. In business, that perceived impression must be exactly what we intend it to be or we may not ever get in the door to sell anything. First impressions are that powerful. What is your first impression saying about you?
  • Understand the Truth About Buyers to Increase Sales  By : Laura Adams
    Understanding the truth about buyers - what they really want, despite what they may say they want - is the secret to increasing sales. Discover the 5 types of Customer Needs and the four 4 questions that you must answer for customers in order to sell them any product or service.
  • 10 Reasons Why People Don't Buy From You  By : Chris Rohrer
    Ever wonder why people just don't seem to buy from you or your website? Well now you can see why. Learn the top 10 reasons why people don't buy from you.
  • Post Ads To Craigslist Step-by-Step  By : Chris Rohrer
    Learn how you can use the power of Craigslist to earn extra money online. See stepy-by-step how to post ads on Craigslist so you have success and see amazing results.
  • Make Your Message Irresistible and Clients Will Flock to You  By : Fabienne Fredrickson
    To attract clients consistently and with little effort, your message must be clear and it MUST stand out, and the easiest way to do that is to have an expertise or a niche. So, what’s stopping YOU from having one? I’ve come up with 2 reasons most people don’t niche, and why most people niche the WRONG way! If you want to start making a lot more mo-ney, while working less, this article is a must read.
  • Myths about Selling  By : Godfrey Philander
    Your online commercializing conflict will include a number of dissimilar methods in different arenas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisings, sponsor lists and newssheets, circulate press handouts, and much more.
  • The Secrets to Successful Small Business Sales  By : Bill Zipp
    Effective selling is about finding the specific steps of action that apply to the customer you are trying to reach and taking those actions over and over and over again. That is what I have learned about sales. If I can clearly identify the people who are most likely to use my products and services and reach out to them in a consistent, systematic way, success is possible without selling mysoul.
  • “How To Sell When They Are Not Ready To Buy”  By : claude whitacre
    Most ads appeal to the person who is ready to buy now. But did you know that there are stages of buying? Yup.
    Roughly, they are;
  • Selling is All About Relationships  By : Daniel Sitter
    Selling is all about relationships. It demands honesty and integrity and a perception of caring. Success in life is truly a matter of developing and maintaining relationships with others. Sales emulates life.
  • Your Unique Buying Advantage; and how to use it to skyrocket your store’s sales.  By : claude whitacre
    If you read marketing books; almost any marketing book, it will talk about your USP or Unique Selling Proposition. This is the one thing that the customer sees that sets you apart from your competition. Usually this is a Huge Promise of some sort.

    The most well known example is this; “Fresh hot pizza delivered in 30 minutes or it’s free”. That promise propelled Domino Pizza to world pizza dominance. Notice it didn’t say “World’s Greatest Pizza”.

    The secret is...
  • Your Single Best Emerging Market To Sell To…besides your current customer list.  By : claude whitacre
    What group of consumers is least price resistant? What group makes their buying decisions the quickest?

    What group of Americans spends the most money, on the best quality (and most profitable) stuff?

    Who are these people?

    Salivating yet?
  • Sales Commissions Earned  By : Daniel Sitter
    As a career salesperson, I have strong feelings about commissions and an important message to all business owners who utilize salespeople to penetrate new markets and grow the customer base. Here is my recipe for a win-win pay-plan that works well for both the business owner and salesperson alike.
  • Advertising on a Shoe String Budget - We`ve All Been There  By : Michael C. Podlesny
    One of the best ways to make sure your online ad is producing results is customizing it towards the consumer that is currently viewing the screen. Take the online social networking web site MySpace.com for example. In a recent article by Brad Stone in the New York Times he reports, that "MySpace has developed technology based on users` profiles that will allow them to personally tailor advertising efforts." Stone then goes on to say, "parent company Fox Interactive Media of News Corp. announced that the advertisements have an 80 percent greater chance of being clicked on than standard Internet advertisements. Rival Facebook has similar technologies under development."
  • Selling is an Effective Conversation  By : Daniel Sitter
    Today, information that may alter the face of an industry is available instantaneously; at least for those who are paying attention. Marketers can survey an entire market segment by monitoring applicable blogs and pod-casts in their industries. Companies now have the ability to adapt and tailor their marketing, sales strategies and tactics on the fly.
  • Start Making Real Money: Get Better Known By Clients and Colleagues  By : Pat Wiklund
    The key to making real money is to be well known by your potential clients and colleagues. This may seem to take much too much time away from your day-to-day business, but it is crucial when you want to place yourself in your community as an expert in your field. Learn how a few simple steps can get you better know to the people who matter most in your business.
  • Sell More by Getting in Your Customer’s Head!  By : Laura Adams
    Sell more of the product or service that your company offers by getting inside your customer's head! Discover the 5-stage Buying Decision Process that all consumers pass through before they make a buying commitment.
  • Calculating the Value of Your Precious Selling Time  By : Daniel Sitter
    Most self-employed people are acutely aware that their time investment must produce immediate income. Most generate income in proportion to the amount of hours spent working each day. All activity, however relevant to the business, does not directly produce income, yet remains important to the overall business operation. How do we determine the best use of our limited time?
  • How to Reverse the Client-Chase and Attract More Business with Proven Marketing Strategy  By : Adam Urbanski
    Marketing can be easy and fun when you change your marketing strategy. A simple shift from a “traditional”, sales-focused approach, to something often referred to as education-based or attraction marketing will make prospects come to you.
  • 12 ways to maximize the return on your marketing  By : Robert Greenshields
    To get the best return on the time and money you invest in marketing, you need to leverage all your activities in as many ways as possible. This article shows you 12 ways to get the biggest possible return from one activity.
  • Boys vs. Girls in Small Business? Sort-of…  By : Audrey Burton
    You may not realize it, but there are marked differences between the ways men and women run their small businesses! Read this article to maximize your gender strengths.
  • Cold Calling For New Sales  By : Daniel Sitter
    In the world of sales, few tasks will turn the stomach of an entrepreneur as much as the thought of cold calling. It is often perceived as the the most difficult, most feared activity in their day. Cold calling can be an exciting adventure yielding great results and experiences or one that leads you to the medicine cabinet for some antacid tablets. It actually is your choice. Either way, it may make or break your business.
  • Increase Your Sales by 50%! Here’s How.  By : Bill Zipp
    I have set a lot of stupid goals in my life. Goals made in the rush of excitement with little thought to how they were going to get done or how they fit with the other priorities of my life. Goal setting, however, is still an important part of my life. But a certain kind of goal setting, SMART goal setting. Goals are SMART when they are Specific, Measurable, Achievable, Relevant to current business objectives, and Time bound.
  • Are You Cut Out For Direct Sales?  By : Wendy Stevens
    If you are working in the field of multi-level marketing (or network marketing) and selling your product or service directly to your customers, including recruiting for your company, there are going to be many blocks that could stop your progress and ultimate success
  • How to Use Focused Marketing Strategy to Stop Marketing Overwhelm  By : Adam Urbanski
    Most solo-professionals don’t have a clear marketing strategy to follow which leaves them overwhelmed by too much information and frustrated by lack of results. Fortunately with a little preparation and following simple steps everyone can come up with their simple marketing action plan to follow. Let me explain…
  • How to Move Through Your Prospects' Biggest Blocks  By : Heather Dominick
    I've found that there are three big blocks that most often come up when anyone is looking at using a professional’s service or getting ready to buy a product ...
  • Sell High Ticket Items for Big Profits  By : Terry Dean
    The easiest way to earn a million dollars or more online is by creating high ticket high value products and services for your customers.
  • Sell More by learning the secret on Sales Channels and Distributors  By : Jorge Olson
    Learn everything you need to know about Wholesale Distribution and Sales Channels from Jorge Olson at www.LearnWholesale.com and visit Jorge’s website to learn Marketing and Business Strategy at www.JorgeOlson.com
  • Sales Letter Writing - How to Write Compelling Sales Letters  By : John Tulley
    This article looks at some of the atributes required to reach your prospective clients and become an established sales letter writer.
  • 7 Costly Small Business Marketing Mistakes to Avoid  By : Robert Moment
    Small business marketing is the key to small business success. It is important to avoid the costly small business marketing mistakes that could cause business failure.
  • Cold Calling: The Myth of Cold Calling 2.0 and other Urban Legends  By : Frank Rumbauskas
    Learn why the idea that there are new ways to cold call in our new economy are a myth, and why cold calling - in all forms - is forever dead.
  • How the Silent Treatment Creates Customers  By : Mark Silver
    Sooner or later you will have to ask someone to buy something from you. Whether you have a retail store, and a couple has been admiring an expensive couch for the last 20 minutes, or you are a consultant or coach who has just finished an initial conversation with a potential client, the question is waiting to be asked. "So, are you ready to buy?"
  • Cold Calling Executives - a Way of Life  By : Leslie Buterin
    If you plan to cold call high-level decision-makers expect a mental transition to come. The time of transition comes to different people at different points in time, often without the seller even realizing it has happened.
  • Beware of outsourcing Sales and Telemarketing  By : Brian Augustus Parnell
    This article was created to educate businesses on what to be aware of before choosing a service provider for sales and telemarketing.
  • The Unconscious Marketing Secret of Emotions  By : Robert Greenshields
    Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. One way of doing that is by appealing to the emotions.
  • Partner with Your Hostess for Higher Sales at Your Direct Selling Home Parties  By : Karen Phelps
    How to Coach Your Hostess for higher sales and more bookings to grow your Direct Selling business.
  • 11 Rules For Improving Marketing Results On The Phone  By : Robin Rushlo
    13 Rules For Improving Marketing Results On The Phone and how to get free info about MLM and Network marketing
  • Not Enough Time, Not Enough Sales!  By : Audrey Burton
    Are you very busy all the time, but don't have enough clients? It is a difficult situation - you are doing everything yourself and don't have the sales to support hiring help, but you can't work any more than you already work! You need to be more efficient. Read on to find out how.
  • What Is Your Reader Looking For?  By : C Harris
    Why "benefits", not just information, is what your reader wants.
  • The Reason Persistence Pays Off In Your Marketing  By : Robert Greenshields
    One of the secrets of getting your message across to prospects and customers is to communicate with them at an unconscious level. A key point about the unconscious mind is that it needs repetition to generate new habits. That means if you want to get a positive reaction from your customers, you have to be consistent and persistent with your message and there are secrets to doing that successfully.
  • Three Steps to “YES!”: Closing the Sale  By : Deborah Walker
    Someone once said, “Nothing gets done until something is sold.” This statement is especially true in small business. Without the ability to sell a prospect on your product or service, your business will not survive.
  • Defeat The 2 Second Visit With Smart Advertising  By : John Reed
    New advertising method for advertising and promoting small business delivers more than pay per click for a fraction of cost.
  • 6 Surefire Techniques To "Ramp-up" The Success of Your Headline  By : Joe Heller
    6 Surefire Techniques To "Ramp-up" The Success of Your Headline
  • Is Your Site Your Salesman?  By : Mario Carini
    Whether you sell a product online or off, the rules of salesmanship are the same. The only difference is that your site has to stand in for your face-to-face meeting with your potential customer.
  • Sell More Now By "Making An Irresistible Offer" The Front End!  By : Joe Heller
    Sell More Now By "Making An Irresistible Offer" The Front End!
  • Your Greatest Asset  By : Joe Heller
    Your Greatest Asset
  • The Most Overlooked Technique For Doubling Profits  By : Joe Heller
    The Most Overlooked Technique For Doubling Profits
  • Risk Reversal - Make It EASY For Your Customers To Buy From You  By : Joe Heller
    Risk Reversal - Make It EASY For Your Customers To Buy From You
  • The Best Sales Letter Strategy And Why  By : Joe Heller
    The Best Sales Letter Strategy And Why
  • 3 Ways to Get the Most Out of Your Web Site Promotion Marketing  By : D.A. Campbell
    You are building something long term that will take time so be patient with yourself and your business. In the meantime there are free and cost effective internet web site promotion techniques you can implement
  • Change Your Booking Attitude and Watch Your Direct Selling Business Explode  By : Karen Phelps
    How to book more parties with your Direct Selling Company
  • ‘How to Write Persuasive Copy for Company Brochures’  By : Laurence James
    When it comes to selling your products and services, many companies miss a trick when it comes to writing the copy for promotional brochures. This is because many businesses pack their glossy, well-produced brochure with just the key features of their latest offers and new solutions, without actually selling the benefits of what it is they’re offering.
  • Cold Calling Intel  By : Leslie Buterin
    The tremendous advantage of cold calling is this: No other marketing method allows sales professionals to reach as many prospects in as short a period of time.
  • Do it Yourself Marketing  By : Sue Currie
    Read how a mix of marketing and communication will help build your business.
  • How to Make Sure Your Customer Never Says NO  By : Robert Greenshields
    How important are the questions you ask your customers and the words you use when you speak to them? It turns out they make a huge difference. Discover how one legendary marketing expert used 'word laboratories' to find the best words to use and how they had a major impact on sales.
  • Once-a-Day Pill for Natural Sales Enhancement  By : Daniel Sitter
    My experience among entrepreneurs has demonstrated to me an overall sense of fear or hesitation when it comes to sales. Some business owners dread the subject. Some hope that marketing alone will sell their products, alleviating them of the perceived selling chore. The fact remains, that an integral component to success in most business endeavors is the sales function. So what is the entrepreneur to do?
  • One Thing That Makes Sales Pros Insecure  By : Leslie Buterin
    There is a world difference between “telemarketing” and sales professionals who cold call prospects
  • Cold Calling Tips: Scary News If You Don’t Like to Cold Call  By : Leslie Buterin
    In an informal poll of sales professionals we found that many sellers unfortunately think of cold calling as being as enjoyable as getting a vasectomy with a chain saw. Ouch! One of our clients actually said that! Now, staying with the metaphor and with a few new skills and adjustments in attitude the seller can quickly come to think of cold calling as better than sex!
  • Two Product Benefits That Guarantee Success  By : Rasheed Ali
    The secret to maximizing the success potential of any sales letter, business plan or product or service offering has always been hidden in these 2 types of benefits. Mastering these two benefits will dramatically increase your sales, profits and business success.
  • 3 Steps to Predict Your Sales Accurately  By : Audrey Burton
    How much marketing do you need to do to achieve your financial goals? This is such an important question! Getting the answer is easier than you think. Read these 3 steps and you will already feel less stressed.
  • How To Make Sale After Sale After Sale After Sale - For Ever ! (Part 7)  By : David Newman
    Here Are The Many SECRETS To Making Sales Constantly - More Sales To Your Past Customers ie Backend Sales & Even More Sales To New Customers - etc etc etc et al --- How To Keep The Sales Flowing In To Keep Your Business & Your Life Healthy, Rich & Full Of Loadsamoney - $£$£$£$£$£$£$£$ 's
  • Sell With Sizzle  By : Patricia Drain
    When each of us had the privilege of becoming a sales professional, we all had our own unique experience. There was one common denominator however that we all shared. We all had to go through the following 5 stages.
  • Cold Calling Secrets: How You Can Reach Million-Dollar Decision Makers  By : Leslie Buterin
    How You Can Reach Million-Dollar Decision Makers.
  • What You Can Learn From Top Down Sales Strategists  By : Leslie Buterin
    The first question asked by those who are new to selling is, “I know the company I want to prospect. Who should I contact first in that company?”
  • Cold Calling: The Most Unpopular Sales Subject  By : Leslie Buterin
    90-seconds of phone time you have with prospects are pure gold.
  • Cold Calling: 7 Principles for Finding Victory over Fear  By : Leslie Buterin
    Let’s take a close look at both sides of fear, the paralyzing side and the side where freedom awaits you.
  • Zero-up - Replacing 1-ups and 2-ups in Direct Sales  By : Susan McLaughlin
    Direct Sales is the most profitable way to enter the home-based business arena but the traditional 1-up or 2-up model is being bypassed by the new Zero-up plan from the Perfect Wealth Formula. Selecting the right Direct Sales product and company is crucial to long-term success of the individual and of their affiliates.
  • Unlock the Hidden Steps to Signing On a New Client  By : Heather Dominick
    Your Prospect to Profits System is of UTMOST importance. You would be surprised how many people ‘wing it.’ Now, with that being said, it’s also important this system is natural to you—that’s why YOU need to develop it.
  • How Client Attraction Marketing Works  By : Leni Chauvin
    Want more money, more, clients, and more, success? it's easy when you know how to attract clients instead of chasing after them. This article will show you how client attraction marketing works.
  • Sales Strategy # 2: The Ambush!  By : Audrey Burton
    Are you ambushing unsuspecting prospects with your pitch? This is a big mistake! Learn if this is you and what can be done about it!
  • More Stuff We Make Up About Our Prospects  By : Wendy Weiss
    Go through the "no's" to get to "yes."
  • Perception is Reality  By : Wendy Weiss
    The thoughts and beliefs that you have about yourself directly impact your ability to perform and be successful. While it is not necessary to believe yourself to be superior, as once upon a time I did, it is imperative that you see yourself and your prospects as peers and equals. If you do not, it is time to change your thought patterns.
  • Do Your Words Betray You?  By : Wendy Weiss
    Even if you do feel nervous, using these particular word and vocal tips will make you sound confident and self-assured.
  • The Proof Is In The Pudding: Marketing Lessons From America's Most Famous Dessert  By : Troy White
    Marketing Lessons From America's Most Famous Dessert
  • 7 Ways to Control Your Direct Selling Appointment Schedule  By : Karen Phelps
    How to create a consistent schedule in your Direct Selling business. How to control your booking calendar with your Home Party Plan business.
  • Cold Calling Openers That’ll Make Prospects Practically Sit Up And Beg To Do Business With You  By : Leslie Buterin
    Imagine your blood racing as the previously closed doors of the executive suites magically open … because you know the secret words.
  • Positive Thinking Your Way to Direct Selling Success  By : Karen Phelps
    How to use the power of positive attitude to increase your success in Direct Selling.
  • Talking to a Prospect as if to a Friend  By : Wendy Weiss
    I have seen perfectly reasonable, articulate human beings become stiff, formal and uncomfortable while trying to speak in a manner they believe to be "businesslike." If no one understands what you are talking about, no one will buy your product or service.
  • Power Words  By : Wendy Weiss
    Some words are better than others. Some words are stronger and more evocative than others. When you are on the phone with a prospect, you have about 10 seconds to grab and hold your prospect’s attention.
  • Selling Challenges and the Opposite Sex  By : Daniel Sitter
    Effective communication is critical to any business relationship, especially those involving a mix of the sexes. Simply being mindful of the fact that the opposite sex processes information differently may keep you way ahead of the curve and generally more able to build a successful, empathetic relationship.
  • The Single Greatest Sales Skill … Ever!  By : Leslie Buterin
    Sales Skills
  • Uh Oh. Trouble for New Cold Callers?  By : Leslie Buterin
    Trouble with cold calling newcomers.
  • Selling : Getting Your Prospect’s Attention  By : Daniel Sitter
    It is up to us as professional salespersons to offer significant value to our prospects, providing both substantive and compelling reasons for allowing us access to them and their precious time. When we get that open window of opportunity, we must be fully prepared to promptly get their attention and fulfill their needs if we are to count them among our customers.
  • How to Skyrocket Your Sales and Enjoy Your Life  By : Stan the Mann
    What's the use of spending money training your staff to use sophisticated selling techniques if they won't go out and use them?
  • 5 Great Ways to Find Referrals  By : Linda Puig
    While referrals are one of the most important sources of new clients for therapists and coaches, how to get them seems to be something of a mystery. Here is a five-step referral strategy that can switch on your referral faucet, or turn a trickle into a steady flow.
  • The Problem With Sales Training  By : Buki Mosaku
    This article explains why most sales training does not work and how to make sure yours does!
  • Three Words That Changed the Face of Advertising  By : Peter Woodhead
    Understanding the principles of Advertising and Marketing is important if you want to make sales. The founder of modern day advertising, was John E. Kennedy. This article explains how he changed the world of advertising with just three words. The articles also sumarizes his life's works and how you can benefit from the legacy he left behind.
  • The 7 Secrets Of Profitable Sales Interviews  By : Tony Hall
    In order to build a successful business you must be able to sell your products. This article explores the seven essential steps to preparing yourself for pofitable meetings with your customers.
  • 'One hit wonders' in your marketing  By : Troy White
    Would you like to learn the secret to writing so effectively, you can produce massively successful sales letters on your first draft without any need for editing? Well...we all would, but one hit wonders aren't the key to writing effective sales copy.
  • How You Can Conquer F.E.A.R. and Capture Profits  By : Leslie Buterin
    If you’re like most sales pros you’ll be tickled pink to know that fear can indeed be conquered. You can greet every single day with a sense of excitement at the thought of having “confidence on demand” and you can own every prospect that has the good fortune to meet with you!
  • 1 in 25 Sales Professionals Will Be Shocked to Hear This!  By : Leslie Buterin
    There are a few sales professionals that really “get” the power behind this priceless insight. Others completely miss the significance or undervalue the power behind it.
  • Create a Marketing Kit That Educates  By : John Jantsch
    The typical marketing brochure doesn't demonstrate how your firm is different - create a suite of education based materials and stand out from the competition.
  • Sales Strategy #1: Get Your B*utt on the Phone!  By : Audrey Burton
    Don't be afraid to pick up the phone! If you prepare for it, it's a piece of cake. Check out this article so you will feel confident calling your prospects.
  • Doomed Before You Dial?  By : Wendy Weiss
    How often do you project your fears and insecurities onto the prospect you are calling and decide that you are doomed before you dial? It is time to change.
  • 10 STEPS TO SUCCESS IN DIRECT SALES  By : Howard Haller
    Every year thousands of men and women across America sign on with direct selling firm-Tupperware, Amway, or a cosmetic company-hoping to make money enough for new draperies, a new davenport, or some new clothes. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves a chance to learn the basics of success in sales. "I am simply not a born salesperson," they often say.








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